People do not buy goods and services. They buy relations, stories, and magic. -Seth Godin

With over 8 years of experience in marketing, I specialize in developing and executing communication strategies that resonate with target audiences across digital platforms. My expertise is crafting compelling marketing content for email campaigns, social media, and display ads, ensuring consistent brand messaging and impactful engagement. I have a strong background in content creation, campaign management, and data-driven optimization, enabling me to drive meaningful results. Passionate about storytelling, I align content with business goals to enhance customer engagement, boost brand visibility, and improve overall campaign performance.

PROJECTS OVERVIEW

ANTEMA LODGE HOTEL

DIGITAL MARKETING STRATEGY

At Antema Lodge Hotel, I led a comprehensive digital strategy that significantly boosted the brand’s online presence and performance by developing and executing targeted social media campaigns across multiple platforms. This integrated approach to digital marketing helped elevate the lodge’s visibility, drive customer engagement, and optimize overall business performance.

VIDEO DRONE STORYTELLING FOR ANTEMA LODGE

I collaborated with a professional video production team to create a compelling promotional video for Antema Lodge, a luxury hotel in Costa Rica. As the project lead, I was responsible for the scriptwriting and overall scenario, working closely with the videographers to craft a narrative that showcased the lodge’s unique features and breathtaking surroundings. From conceptualizing the storyline to overseeing the production process, my role ensured the final video effectively captured the essence of the lodge, highlighting its amenities and serene atmosphere to attract potential guests.

---

EMPLOYMENT SERVICES CENTRE

DIGITAL TRANSFORMATION : NEW WEBSITE

I spearheaded the complete redesign and development of the CSEPR website, overseeing the project from initial planning to its successful launch in March 2023. As the project manager, I led a cross-functional team of five professionals, including web developers, designers, and content specialists, ensuring seamless collaboration and timely delivery. My role involved coordinating all aspects of the project, from defining the site’s goals and architecture to ensuring optimal user experience and functionality. Throughout the process, I maintained clear communication with stakeholders, managed the project timeline, and ensured that the final product aligned with the organization's vision. The new website not only improved user engagement but also enhanced accessibility and streamlined navigation for a more intuitive experience.

B2B AND B2C NEWSLETTER COPYWRITING

Newsletter Campaigns: I was responsible for creating and managing the monthly B2B and B2C newsletters, tailored specifically for job seekers and business owners. Using iContact software, I handled every aspect of the newsletter process, from conceptualizing and selecting relevant subjects to writing engaging copy and designing visually appealing layouts. I worked to ensure the content was both informative and impactful, keeping our audiences informed on key industry updates, new opportunities, and relevant resources. My focus was on crafting newsletters that resonated with each audience—job seekers and business owners alike—while maintaining a professional yet approachable tone that aligned with the organization's voice and goals. 

CREATIVE DESIGN AND CONTENT

PRINTED ADS

• CHILD CARE PRACTITIONER CAMPAIGN

COPY ADS FOR TARGETED LEAD GENERATION CAMPAIGNS

---

COUSCOUS CLUB POKE BOWLS

INOA HAIR COLOR TECHNICAL WRITING

PUREOLOGY PRINT ADVERTISING

KERASTASE PRINT AND DIGITAL ADVERTISING

FRENCH WRITING